Talk to us

How to increase engagement and purchase with 3D generated videos

After successfully testing the 360 viewer on several product pages with great results, Nubikk decided to incorporate 3D generated videos (GIFs) into their email marketing to boost engagement and drive more clicks to their product pages.

The Dutch shoe brand Nubikk has been dedicated to improving our footwear since 2012. In addition to the online shop, email marketing plays a significant role for the brand’s inbound communication. Encouraged by the successful tests on their product pages using Fibbl’s 360 viewer, Nubikk and our Customer Success Team once again partnered to provide Nubikk’s customers with a more visual basis to help them make better purchase decisions.

/Michael Slagman, E-commerce Manager, Nubikk.

The hypothesis

By utilizing 3D-generated videos (GIFs) in campaign emails showcasing the shoes in 360 degrees, Nubikk’s customers will gain a better idea of the product, resulting in more users visiting the website and making a purchase. We integrated 3D-generated videos into four emails and initiated testing, benchmarking them against four emails without this feature, which only included images.

Test format

Testing channel: Email
Testing feature: 3D-generated videos (GIFs)

Test results

The email A/B tests aimed to evaluate the effectiveness of incorporating 3D generated videos in Nubikk’s email campaigns. After 3 months of testing (April – July, 2023) our initial hypothesis showed promising results with a general CTR uplift of 4,39% for emails with 3D generated videos, compared to those without.

Here’s a full breakdown of the results:

  • Emails with 3D videos showed an uplift of 8,10% in average sales compared to non-3D emails.
  • Emails featuring 3D videos showed an uplift of 4,39% in CTR compared to non-3D emails.
  • The 3D emails also resulted in a 3,32% uplift in RPC (Revenue Per Click).
  • Nubikk showed that recipients who engaged with the 3D content showed a higher propensity to make a purchase.

Summary

In theory, if Nubikk implements 3D generated videos (GIFs) in all their emails and keep the frequency of 2 emails a week, they could increase their yearly revenue in the channel by large numbers.

Articles

Stepping into a world of immersive 3D
The iconic brand Rossignol entered the world of 3D running an A/B test across 30 markets on its introduction of a trail-running product line—and seeing an uplift of 8% in add-to-carts.
From still to motion: How GANT leveraged 3D models for better ad performance
Dynamic Product Ads just got more dynamic — and GANT is leading the way with 3D-generated videos.
Building brand recognition with 3D
He operates at the intersection of sales, management, and marketing, strengthening brand recognition among existing
GANT 3D-First Conversion Case Study
What are the real numbers and benefits behind a 3D-First integration? GANT’s digital growth team,
From a gimmick to 52% uplift in transactions using Virtual Try On
Nubikk, a Dutch shoe brand, consistently enhances their e-commerce platform with 3D technology, recently integrating virtual try-on features to drive transactions, yielding promising results in improving customer experience and sales.
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Talk to the team

We'll help you get started and align your strategy with your business goals to ensure you get the most out of our product.