Since 2012, Nubikk has strived to improve what we put on our feet and make their footwear as comfortable and light as they can be, without compromising on quality. For Nubikk, quality does not only refer to the physical product itself. It also transfers to the customer experience online they continuously strive to enhance.
“One of our goals using Fibbl’s technology is to mimic the offline experience as much as possible online.”
/Michael Slagman, E-commerce Manager, Nubikk.
We operated on the hypothesis that by integrating a 360-degree product image (in 3D) with a prominent Call to Action, product uncertainties would diminish and purchase motivation would rise. Consequently, more users would effectively complete their transactions, leading to increased conversions and sales. Guided by our Customer Success Team, Nubikk introduced a pilot feature enabling 360-degree viewing for 24 products and initiated testing.
Testing channel: Product pages
Testing feature: 360 viewer (3D)
To conduct the A/B test on all 24 products, we designed two variations, A and B, for direct comparison. In each test, variant A featured a standard 2D product image, while variant B showcased a button which enabled the users to view a dynamic 360-degree product viewer in 3D. After 36 days of testing our initial hypothesis turned out correct.
Here’s what went down:
