Define Objectives & 3D Strategy
Begin by outlining clear objectives. Setting clear goals is crucial and helps you set expectations. Determine what you aim to achieve with your 3D implementation.
Questions you might need to answer:
- Is it reducing returns?
- Enhancing customer experience?
- Boosting sales?
- Increasing Brand Perception?
- What’s the budget for the project?
Project Management
Who’s leading the 3D implementation in your company? From experience, everything from production, to implementation and the go-live process tend to proceed more quickly when you have a dedicated Project Manager in place.
Benefits:
- Clear ownership and who’s doing what
- More tangible deadlines & outlined goals
- Smoother implementation process
- Improved communication between you and the supplier
Choose a 3D production supplier
Creating 3D models incorrectly can be costly, time-consuming, and limit their adaptability to a single project. On the other hand, choosing a credible 3D supplier will provide you with an innovative and engaging way to showcase your footwear online.
To think about:
- Select a 3D production supplier capable of producing scalable and high-quality 3D models at an industrial scale
- There’s no point in making just one shoe if you’re aiming for real change
- Ensure your supplier offers seamless distribution to your PDP
- Ensure that the 3D models are easy to implement on your platform
- Make sure the supplier also can deliver features like a 360 viewer, Virtual Try On, AR Placement, and 3D-generated product images and videos when producing your 3D models.
Start Small, Test, and Learn
Begin with a pilot project to test the waters:
- Implement a 360 viewer or Virtual Try On for a limited range of shoe models
- Gather data and analyze results
- Learn from the initial implementation to refine your strategy
- When you see your efforts getting traction simply scale up
How to utilize and implement 3D on your e-commerce
Our take on it
We scan and produce 3D models of your footwear. When they are ready, they are automatically uploaded to our database. You can start leveraging your 3D models and all associated features after a one-time implementation of the Fibbl-script.
You subscribe on your 3D content and here’s what you can do:
– Decide which models and features to display on your PDP’s
– Seamlessly distribute your 3D models to marketplaces and resellers worldwide
– Market your product in 3D on popular marketing platforms
– Leverage an abundance of 3D models and features at scale
– Deliver an exceptional customer experience in 3D for your brand’s fans
The Fibbl script: a one-time integration
Go from 2D to 3D in six easy steps:
1) The script integrates into any e-commerce platform
2) The script is implemented once on the global product detail page template
3) The script is dynamically displayed or hidden on your respective PDP’s
4) Choose a specific feature (360 viewer, VTO, images etc) for a single product, or use all features on all your products with a simple “swipe”
5) You have complete control over all features using the Fibbl platform
6) Swift implementation in less than a day
