Augmented Reality

How to get AR
for E-commerce

AR for shopping online has become a stellar benchmark for brands aiming to improve their customer experience,
online presence and brand perception. Learn how to start leveraging AR on your platform on this page!

AR for Footwear & Shoes

Go live with AR in 3 simple steps

01

Send us your shoes

Send us your physical shoe and we turn it into a 3D model.

02

One time Integration

Implement a script on your e-commerce to start leverage your 3D model & AR experience.

03

Go Live!

Create immersive AR marketing for your footwear brand and let fans engage with your content in new ways.

Learn more with our webinars

Episode 1:
Boosting conversions with 3D

Learn best practices from the real success stories of the Dutch footwear brand Nubikk and industry expert Michael Slagman as we delve into the impactful use of 3D in boosting engagement and conversions. Gain hands-on advice and actionable tips that you can immediately apply to elevate your footwear brand’s online presence.

Episode 2:
The Benefits of going 3D first

Join our talk with Robbie Thompson, founder & CEO of London-based Zach Footwear, as he reflects on the benefits of going 3D-first and how this unique approach reduced their returns by a stunning 29%. Learn how small/medium footwear brands now can compete with the largest brands out there.

AR for Shoes & Footwear

Augmented Reality (AR) holds significant importance for immersive e-commerce experiences due to its ability to transform the way customers interact with products and brands online. Here are key reasons highlighting the importance of AR in immersive e-commerce:

Enhanced Product Visualization: AR allows customers to virtually try on products or visualize them in their real-world environment before making a purchase. This feature is particularly valuable for items like clothing, accessories, and furniture, where customers can see how products fit or look in their own space.

Increased Customer Engagement: The interactive and engaging nature of AR captivates customers, encouraging them to spend more time exploring products. This heightened engagement can lead to a deeper connection with the brand and increased likelihood of conversion.

Reduced Uncertainty: AR helps address the uncertainty associated with online shopping by providing a more realistic and personalized experience. Virtual try-ons, for example, enable customers to make more informed decisions, reducing the hesitation often associated with purchasing items without physically trying them.

Differentiation and Competitive Edge: Brands that adopt AR in their e-commerce platforms stand out in a crowded market. This technology provides a competitive edge, positioning a brand as innovative, forward-thinking, and dedicated to enhancing the customer experience.

Improved Customer Satisfaction: The ability to interact with products in a virtual space and make more informed decisions contributes to higher customer satisfaction. Reduced uncertainty, enhanced engagement, and personalized experiences all contribute to a positive shopping journey.

Reduced Returns and Exchanges: AR helps mitigate the issue of returns by allowing customers to virtually try on products. This leads to more accurate sizing and styling decisions, ultimately reducing the number of returns and exchanges.

Innovative Marketing Opportunities: AR opens up new possibilities for innovative marketing campaigns. Brands can create interactive and shareable AR experiences that go beyond traditional advertising, fostering a stronger connection with their audience.

Adoption of 3D-first Approach: Some brands are embracing a “3D-first” approach, emphasizing the use of 3D and AR technologies in product presentation and marketing. This approach can significantly impact the overall customer experience, especially for those seeking cutting-edge and immersive interactions.

In summary, AR is crucial for immersive e-commerce as it addresses key challenges, enhances customer engagement, and provides a competitive advantage. As technology continues to advance, integrating AR into e-commerce strategies will likely become even more essential for brands looking to stay ahead in the digital marketplace.

How to implement 3D on your e-commerce

Listen to our CTO, Christian Kaunissaar, explaining how to implement and go live with your 3D experience for an immersive e-commerce.

The Fibbl script seamlessly integrates into any e-commerce platform, serving as your sole requirement to unlock a 3D experience on your site. Implemented once on the global product detail page template, it dynamically appears or remains hidden on respective product detail pages according to your choosing.

The majority of our clients have managed to implement and release the script to production in less than a day. See full documentation regarding the implementation here. The script is straightforward, and you always have complete control over its display on your website. The majority of our clients simply add buttons that trigger the 3D, AR, or VTO experiences with a click. See how to embed buttons here.

If one of your products has Fibbl 3D content, it will be displayed. If not, it will not be displayed. This is always the case unless you’ve intentionally unpublished a specific product in our system or disabled a specific technology for a product — actions you have complete control over using the Fibbl platform.