3D Best Practice for your Shopify Page



3D Best Practice for your Shopify Page

Did you know that one of the most effective ways to enhance your Shopify Store is by incorporating 3D imagery and augmented reality (AR)? Curious about learning how? Get 3 practical pieces of advice in this article to propel your brand’s Shopify Store forward!

Let’s go!

1) Explore the possibilities based on your needs
Imagine that your brand store has 3D assets, and your competitors’ only have 2D photos. Next, consider this research from Shopify themselves: brands integrating 3D on their website witness a staggering *94% increase in conversions and substantial reductions in returns.

We’re confident you see the potential. By incorporating 3D into your Shopify Store, customers gain the ability to view your shoes from every angle, faithfully representing their style, color, and shape matching their identity. This grants your shoppers an unmatched experience, surpassing the 2D imagery offered by your competitors.

So, where to begin? We recommend starting by exploring the possibilities of 3D and AR based on your own specific needs. What outcomes are you aiming for? What business results do you want to achieve? Which internal stakeholders do you need to align with to integrate 3D into your Shopify Store? Here’s some additional information that might be valuable in your quest for awesomeness: The World’s Most Automated 3D Scanning.

*Source: Katherine McInnes, Medium.

2) The Digital Twin
Once you have a 3D model to distribute on your Shopify Store, the model can be tweaked in many different ways using a digital twin. It means changing backgrounds, lighting, angles, texture, file type, naming convention and so on based on your brand’s style guide and specifications, is a breeze saving you huge amounts of time in post-production. It leads to faster time to market and for shoppers to experience your products in Shopify much faster. For simplicity in file management and rendering, Shopify recommends maintaining a 1-to-1 relationship between SKU and 3D model file.

If you’re keen on learning more about Digital Twins, or other templates that also come available when you have a 3D model, dive into this page: 3D Generated Images.

3) Optimize your 3D Assets
3D drives better experiences on Shopify, but in order to realize these results, 3D imagery and the pages it is on must be optimized. 3D models can be very data heavy and slow down a page if not properly optimized, which can lead to users abandoning the page. Even a 1 second delay can reduce conversions by up to 5%. 3D optimization often requires specialized knowledge. However, the time spent bringing 3D assets up to standards will make all the difference in your e-commerce experience.

You can try doing this yourself, or let us help you get up and running, allowing you to focus solely on your business. Book a 15 minute demo to learn more about our services and how your brand can leverage the versatility of 3D for your e-commerce.

“One of our goals using Fibbl’s technology is to mimic the offline experience as much as possible online.”

Michael Slagman, E-commerce Manager, Nubikk

“High return rate is a big challenge in D2C footwear e-commerce, both ecologically and economically. We are looking to reduce returns and increase conversion by using Fibbl to give our customers a better understanding on how the shoes are going to look on your feet.”

Verneri Fonsén, E-commerce Manager, Pomarfin

“An argument for not making traditional product images anymore is the significant cost and time involved. If something can’t be fixed in post-production, it must be reshot. That is very expensive and time-consuming. With Fibbl, all of these hassles simply vanish.”

Gustaf Jernberg, Production Lead, GANT

Want to explore the possibilities?