Fibbl power Björn Borg with 3D & AR

How Fashion Brand Björn Borg is leveraging 3D models on their e-commerce

This is a blog in a series telling the Fibbl-story of well-known fashion brands and how they are leveraging 3D models in their e-commerce.

‍The brand Björn Borg is inspired by spectacular achievements made by the tennis player and how he managed to popularize the sport of tennis beyond the small and closed group playing when he started his career. Driving efforts using 3D models is just another example of how the fashion brand Björn Borg is pioneering and broadening the audience of new technology and user experience. Having identified 3D models and AR as a technology that potentially would help improve conversion and users experience, Björn Borg started to use the services of Fibbl.

‍Today Björn Borg has 42 products implemented on their e-commerce site. They are leveraging both the 3D model product images capabilities and the AR-functionality

Using the Fibbl plattform, you have easy access to probably the world’s largest database of fashion product 3D-models. The platform allows you to search products, add products to your account and toggle-on the models you choose to have active on your e-commerce site. When activating a product you can choose one or all of our different technology options: Interactive 3D models, AR product images, AR-viewer and Virtual Try-On. You only pay for models toggled-on – 1€ per model and month.

‍Björn Borg is one of our brands participating in this blog series of fashion brands and ecommerce retailers using 3D models.

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