3D-First in 13 markets

GANT leverages a 3D-first integration across 13 markets to boost conversion rates. Explore their full 3D experience at scale with Virtual Try-On and high-quality product images created from 3D models.

3D-First

GANT's data confirms a 6.3% uplift in conversions from their 3D-First integration. This lifelike experience has set a new benchmark for brands that prioritize their customers.

Giving customers control

Reduce product uncertainties and increase engagement with real time try-on available from anywhere.

Keeping the brand strong

GANT maintains brand consistency with product images derived from 3D, saving both time and money by eliminating traditional product photography.

Keeping the brand strong

GANT's UX Unlocked

GANT has used our immersive services for six seasons. Join 3D expert Mattias Österberg as he explores their user experience, and download the free eCommerce guide to start your own journey.

“The greatest value Fibbl's technology provides is solving one of digital commerce's biggest challenges: allowing customers to experience products—touch, feel, and try them on—through a screen.”

André Lago, Global E-commerce Director at GANT. André Lago, Global E-commerce Director at GANT.

Creating Additional Value

A single 3D model can be repurposed for multiple uses—packshots, Dynamic Product Ads & Videos, CGI, email marketing, and more. Download our free '3D for Marketing Guide' to learn more about this scalable content format.

GANT in numbers

GANT 3D-First Conversion Study

GANT conducted a detailed A/B test on 274 products across 13 markets, involving over 400,000 users across two seasons—Spring/Summer 2024 and Fall/Winter 2024.

  • GANT data confirms a 6.3% uplift in conversions with 95% statistical significance.
  • GANT implemented a 3D-First approach on all products for all users after the test.
  • GANT has used our immersive services for 6 seasons.
  • The test revealed additional findings from the Virtual Try-On data, showing high conversion rates and suggesting the next steps for testing.

Want to learn more?

  • 30-60 min chat. Your choice!
  • Product Demo & Onboarding if needed
  • Free trial included in demo