How sport goods brand Northwave is leveraging 3D models on their e-commerce
This is a blog in a series telling the Fibbl-story of well known fashion brands and how they are leveraging 3D models in their e-commerce.
The brand Northwave is a leading footwear brand for bikers and snowboarders. Over the last 20 years they have successfully grown international sales. But management realized the next natural step is to also establish a global brand. One of many initiatives to drive this was to improve customer shopping experience by introducing photorealistic 3D models. Initial trials on their own site gave very positive results and they are now asking all resellers to follow the example of using photo realistic 3D models when presenting Northwave’s products. It helps drive customer engagement and perceived brand value!
Today Northwave has 60 products implemented on their e-commerce site. They are leveraging both the 3D model product images capabilities and the AR-functionality.
Northwave is one of our brands participating in this blog series of fashion brands and e-commerce retailers using 3D models.