The iconic brand Rossignol entered the world of 3D running an A/B test across 30 markets on its trail-running line—and seeing an 8 % add-to-cart lift on the PDP.

Dynamic Product Ads just got more dynamic — and GANT is leading the way with 3D-generated videos.

What are the real numbers and benefits behind a 3D-First integration? GANT's digital growth team, led by Andrej Oblogin, Head of Growth at GANT, conducted a detailed A/B test on 274 products across 13 markets, involving over 400,000 users, to determine whether a 3D-First integration positively impacts conversion rates or not. This case study uncovers a definitive and significant answer to that question.

Nubikk has been striving to enhance footwear since 2012. Their ongoing commitment to improving quality extends to their online presence, ensuring high quality and delivering a first-class customer experience that facilitates smarter consumer decisions. Nevertheless, E-commerce Manager Michael Slagman initially considered Virtual Try-On to be nothing more than a fun gimmick.

London-based shoe brand Zach Footwear handcrafts unique shoes, combining luxury Italian leather and fabric, meticulously crafted by local artisans in Portugal, in limited quantities. Since 2021, Zach has aimed to create an exceptional customer experience, including top-notch packaging and communication that align with their premium products.

GANT is a premium legacy brand with a rich heritage and a long history. Their first shirt was born in 1949. Since then, they have expanded their business to include other product categories, such as shoes, all while maintaining a commitment to top quality across all product lines. That's why aligning the overall customer experience with product images that match the brand's overall appearance, while saving both time and money, was an easy decision.

Loading times and user signals, such as bounce rate and engagement time, are known SEO ranking factors that could potentially be affected by 3D and AR features.

To investigate this, we engaged specialists at Pineberry—one of Sweden's leading companies in data-driven digital marketing—to assess whether our service impacts SEO rankings on product detail pages (PDPs) positively, negatively, or not at all.

Begin by outlining clear objectives. Determine what you aim to achieve with your 3D implementation. Whether it’s reducing returns, enhancing customer experience, or boosting sales, setting clear goals is crucial and helps you set expectations.

The iconic brand now brings its products to life in 3D—letting shoppers explore them directly on both PDP and PLP for a fully immersive online experience.

3D modeling for e-commerce has been around for quite some time, but the technology required to make the models has been expensive, and only larger players have had the money to pay for it.

More than just a sneaker brand, HOFF represents a fusion of timeless design and bold versatility. Stepping into an immersive 3D world isn't just logical—it's natural.

In this article, Joakim Tennfors, our Head of Production, delves into why incorporating 3D models can elevate your brand’s online presence and revolutionize the shopping experience for your customers.

In a recent move to revolutionize how we interact with the digital world, Mark Zuckerberg unveiled Meta's latest augmented reality (AR) glasses, codenamed Project Orion—a project with various applications for their Meta Quest VR headsets.

"3D is not something new that we want to tack on at the end. Instead we start by producing a high quality 3D model as the foundation for the entire content production"