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Does our 3D/AR solutions impact SEO rankings?

Does our 3D/AR solutions impact SEO rankings?
By Johan Bertilsson

Loading times and user signals, such as bounce rate and engagement time, are known SEO ranking factors that could potentially be affected by 3D and AR features.

To investigate this, we engaged specialists at Pineberry—one of Sweden’s leading companies in data-driven digital marketing—to assess whether our service impacts SEO rankings on product detail pages (PDPs) positively, negatively, or not at all.

Read the report here.

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl
ABOUT THE AUTHOR

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl
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Articles

Footwear brands using interactive 3D on their product pages: 17 examples and how each one is built
Footwear brands using interactive 3D on their product pages: 17 examples and how each one is built
A hand-picked selection by Johan Bertilsson, co-founder, Fibbl. Last updated: 15 September 2026. I have
5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
Quick Summary High-volume shoe photography becomes costly and difficult as catalogs grow, with repeated shoots,
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
Quick Summary Ecommerce footwear product photography at scale is not about a nice photo. It
Does 3D Increase Time on Product Pages? What Three Markets of A/B Data Show
Does 3D Increase Time on Product Pages? What Three Markets of A/B Data Show
Quick Summary Ask this question online and every answer says yes, with no test behind
“You don’t start with a 3D scanner.” Inside the pipeline that produces 3D at scale
“You don’t start with a 3D scanner.” Inside the pipeline that produces 3D at scale
Fibbl's Head of Production and CTO on why most in-house 3D projects stall, what a Category Production Manual is, and why the model and the viewer have to be designed by the same people.
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
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