The iconic brand now brings its products to life in 3D—letting shoppers explore them directly on both PDP and PLP for a fully immersive online experience.
Adapting to change
Built on 115 years of innovation and know-how, and shaped by close collaboration with world-class athletes, Rossignol now steps into the world of immersive 3D to solidify their position as market leader of the alpine equipment industry—allowing customers to explore their products like never before.
Integration & Experiences
Right on the PLP, Rossignol leverages a new application called ‘Live-image,’ specifically developed to improve conversion on this page—traditionally known to lose traffic. The application also enhances the overall eCommerce experience with an immersive look and feel, thanks to a spinning video animation that hovers over the product. It’s a striking display that encourages customers to explore the products in more detail on the PDP.
