Book demo

London-based bag brand Troubadour is live with 3D

By Johan Bertilsson

Troubadour now lets shoppers explore their products in 3D, bringing the experience to life online.

A new product experience
Troubadour Goods specializes in minimalist bags and accessories designed for maximum performance. Founded in 2011, the brand focuses on creating products that are comfortable, functional, lightweight, weather-resistant, and sustainable. They offer a range of bags—including backpacks, totes, duffles, and briefcases—all crafted with attention to detail and quality. Customers can now explore their products in detail online through 3D and AR experiences!

Integration & Experiences
Troubadour leverages a 3D viewer embedded with the ‘Dimensions’ application to showcase product dimensions—helping customers better understand the product and how it would fit them. They also utilize augmented reality to let their fans see and experience the products in their own space, taking control of the shopping experience.

The 3D viewer offers great versatility as it can be applied across multiple eCommerce touchpoints, leveraged as a powerful marketing tool, or used in B2B wholesale to showcase digital samples.With its multiple applications and add-ons—like the ‘Dimensions’ feature used by Troubadour—this experience has a proven track record of increasing conversions and delivering a smooth, user-friendly experience.

Troubadour offers its customers the ability to explore products in augmented reality—boosting buyer confidence and driving conversions through a visual product experience tailored for multiple business areas and channels.

Explore their full experience on:
https://www.troubadourgoods.com/products/apex-mini

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl
ABOUT THE AUTHOR

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl

Articles

How can footwear and bag brands automate content creation with 3D and AI?
By Johan Bertilsson, co-founder, Fibbl. Last updated 17 September 2026. Footwear and bag brands automate
How can footwear brands use AI image generation without losing brand consistency?
Draft. By Johan Bertilsson, co-founder, Fibbl. Target: e-commerce and marketing leads at footwear brands. Keep
Footwear brands using interactive 3D on their product pages: 17 examples and how each one is built
A hand-picked selection by Johan Bertilsson, co-founder, Fibbl. Last updated: 15 September 2026. I have
5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
Quick Summary High-volume shoe photography becomes costly and difficult as catalogs grow, with repeated shoots,
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
Quick Summary Ecommerce footwear product photography at scale is not about a nice photo. It
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Talk to the team

We'll help you get started and align your strategy with your business goals to ensure you get the most out of our product.