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HOFF moves boldly into the world of 3D

By Johan Bertilsson

More than just a sneaker brand, HOFF represents a fusion of timeless design and bold versatility. Stepping into an immersive 3D world isn’t just logical—it’s natural.

Fashion. Art. 3D.

HOFF blurs the line between fashion and art, crafting sneakers inspired by places, culture, and creativity. Born in Spain, the brand merges bold design with unexpected details—transforming everyday footwear into statement pieces that tell a story. Timeless, versatile, and always expressive—HOFF is where style meets soul. And from now on, fans can fully immerse themselves into a 3D product experience that fits the brand story perfectly.

Integration & Experiences

HOFF takes a slightly different approach—less common than a typical 3D-First integration—by combining lifestyle imagery with a 3D product experience layered on top, activated through a prominent call-to-action. HOFF takes a slightly different approach—less common than a typical 3D-First integration—by combining lifestyle imagery with a 3D product experience layered on top, activated through a prominent call-to-action. Even so, we see this as a great example of how versatile and flexible our experience integration truly is, and how it can be customized to perfectly suit your brand’s style and image.

We believe the combination of expressive, artful lifestyle imagery and immersive 3D experiences—enhancing both the product experience and overall brand perception—strongly contributes to the transformation from 2D to 3D. Sometimes, starting small and testing before scaling is the best way to transform your brand experience.

Explore their integration here: https://thehoffbrand.com/products/biarritz-ii

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl
ABOUT THE AUTHOR

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl

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