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Johan Bertilsson

Johan Bertilsson

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

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5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
Quick Summary High-volume shoe photography becomes costly and difficult as catalogs grow, with repeated shoots,
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
Quick Summary Ecommerce footwear product photography at scale is not about a nice photo. It
Does 3D Increase Time on Product Pages? What Three Markets of A/B Data Show
Does 3D Increase Time on Product Pages? What Three Markets of A/B Data Show
Quick Summary Ask this question online and every answer says yes, with no test behind
“You don’t start with a 3D scanner.” Inside the pipeline that produces 3D at scale
“You don’t start with a 3D scanner.” Inside the pipeline that produces 3D at scale
Fibbl's Head of Production and CTO on why most in-house 3D projects stall, what a Category Production Manual is, and...
Late Samples Before Launch: How to Still Ship Footwear Packshots
Late Samples Before Launch: How to Still Ship Footwear Packshots
Quick Summary You can still ship packshots when samples land days before launch, as long
Does 3D Increase Conversion Rate? What the Footwear A/B Tests Actually Show
Does 3D Increase Conversion Rate? What the Footwear A/B Tests Actually Show
Search for this question and you will find the same number over and over: 3D
AI Product Photography with Models: The Complete Guide
AI Product Photography with Models: The Complete Guide
Quick Summary AI product photography with models lets e-commerce brands show their products on lifestyle
AR Shoe Try-On for Ecommerce: Implementation, Performance, and ROI
AR Shoe Try-On for Ecommerce: Implementation, Performance, and ROI
Quick Summary AR shoe try-on lets shoppers see a shoe on their own foot through
3D Product Visualization in E-commerce: What Brands Need to Know
3D Product Visualization in E-commerce: What Brands Need to Know
Quick Summary 3D product visualization lets shoppers rotate, zoom, and inspect a product on screen,
AI Product Photography Trends for Ecommerce in 2026
AI Product Photography Trends for Ecommerce in 2026
Quick Summary AI product photography moved from experiment to infrastructure in 2026. Brands now generate
Top 3D Product Rendering & Visualization Companies for DTC and Ecommerce Brands
Top 3D Product Rendering & Visualization Companies for DTC and Ecommerce Brands
Quick Summary You already know 3D belongs on your product pages. The hard part is
3D Scanner vs. Photogrammetry for E-commerce Product Content
3D Scanner vs. Photogrammetry for E-commerce Product Content
3D Scanner vs. Photogrammetry for E-commerce Product Content Most 3D journeys in footwear start the
21 Scalable Shoe Photography Ideas for Modern Footwear Brands
21 Scalable Shoe Photography Ideas for Modern Footwear Brands
Quick Summary Strong shoe photography helps customers evaluate fit, materials, shape, and quality more confidently
How to Use AI for Product Photography: A Guide for E-commerce Brands
How to Use AI for Product Photography: A Guide for E-commerce Brands
Quick Summary AI product photography eliminates many of the delays associated with traditional photoshoots, including
The ultimate business case for footwear brands to transform from 2D to 3D for their entire collection
The ultimate business case for footwear brands to transform from 2D to 3D for their entire collection
I have been meeting with hundreds of footwear brands over the last couple of years.
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the team
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
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