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Johan Bertilsson

Johan Bertilsson

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

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Product photography, 3D scanning or AI generation: which should footwear brands use?
Product photography, 3D scanning or AI generation: which should footwear brands use?
Footwear brands have three ways to produce product images. They can photograph each product in
3D Visualization vs Traditional Photography for Ecommerce: Which Should You Choose?
3D Visualization vs Traditional Photography for Ecommerce: Which Should You Choose?
Quick Summary 3D visualization vs photography is a real decision, not a trend. 3D wins
What 3D Commerce Actually Looks Like: 5 Brand Examples, 5 Different Reasons It Worked
What 3D Commerce Actually Looks Like: 5 Brand Examples, 5 Different Reasons It Worked
Quick Summary Most 3D commerce examples are screenshot galleries. This one is not. Five brands,
AR in Ecommerce: A 2026 How-To Guide for Brands
AR in Ecommerce: A 2026 How-To Guide for Brands
Quick Summary AR in ecommerce lets shoppers place products in their space or try them
What’s the Best Visual Commerce Platform? 5 Top Options Reviewe
What’s the Best Visual Commerce Platform? 5 Top Options Reviewe
Quick Summary Looking for the best visual commerce platform? Your pick depends on your product
Visual Commerce Guide:What It Is, How It Works, and How to Implement It
Visual Commerce Guide:What It Is, How It Works, and How to Implement It
Quick Summary Visual commerce is the use of rich visuals, from photography to 3D, AR,
How Rumpf creates AI-generated product images of its dance shoes at short notice
How Rumpf creates AI-generated product images of its dance shoes at short notice
Images of the actual shoe, made when you need them.
How Joya replaced lifestyle photo shoots with AI-generated images built on 3D models
How Joya replaced lifestyle photo shoots with AI-generated images built on 3D models
From two photo shoots a year to campaign images made when they are needed.
Voting before producing: how Joya let 400 retailers rank a collection in 3D
Voting before producing: how Joya let 400 retailers rank a collection in 3D
From a content asset to a production decision.
How does Fibbl ARC compare with ALLSIDES, Rigsters and other 3D scanners for footwear? 7 differences in quality and scale
How does Fibbl ARC compare with ALLSIDES, Rigsters and other 3D scanners for footwear? 7 differences in quality and scale
Last updated 18 September 2026. Fibbl ARC is a 3D scanner built for the materials
How footwear brands replace product photography with 3D, step by step
How footwear brands replace product photography with 3D, step by step
How footwear brands replace product photography with 3D, step by step One physical sample, one
Fibbl ARC: The 3D Scanner Built for Footwear and Bags
Fibbl ARC: The 3D Scanner Built for Footwear and Bags
Most 3D scanners were designed for something else. Metrology, dentistry, cultural heritage, hobbyist figurines. Point
Is 3D scanning cheaper than product photography for footwear? It depends on how many colourways you run
Is 3D scanning cheaper than product photography for footwear? It depends on how many colourways you run
By Johan Bertilsson, co-founder, Fibbl. Last updated 17 September 2026. Short answer: photography is priced
How can footwear and bag brands automate content creation with 3D and AI?
How can footwear and bag brands automate content creation with 3D and AI?
By Johan Bertilsson, co-founder, Fibbl. Last updated 17 September 2026. Footwear and bag brands automate
How can footwear brands use AI image generation without losing brand consistency?
How can footwear brands use AI image generation without losing brand consistency?
Draft. By Johan Bertilsson, co-founder, Fibbl. Target: e-commerce and marketing leads at footwear brands. Keep
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the team
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
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