Book demo
Get a demo
Johan Bertilsson

Johan Bertilsson

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

Articles Book a meeting

Articles

Voting before producing: how Joya let 400 retailers rank a collection in 3D
Voting before producing: how Joya let 400 retailers rank a collection in 3D
From a content asset to a production decision.
How does Fibbl ARC compare with ALLSIDES, Rigsters and other 3D scanners for footwear? 7 differences in quality and scale
How does Fibbl ARC compare with ALLSIDES, Rigsters and other 3D scanners for footwear? 7 differences in quality and scale
Last updated 18 September 2026. Fibbl ARC is a 3D scanner built for the materials
How footwear brands replace product photography with 3D, step by step
How footwear brands replace product photography with 3D, step by step
How footwear brands replace product photography with 3D, step by step One physical sample, one
Fibbl ARC: The 3D Scanner Built for Footwear and Bags
Fibbl ARC: The 3D Scanner Built for Footwear and Bags
Most 3D scanners were designed for something else. Metrology, dentistry, cultural heritage, hobbyist figurines. Point
Is 3D scanning cheaper than product photography for footwear? It depends on how many colourways you run
Is 3D scanning cheaper than product photography for footwear? It depends on how many colourways you run
By Johan Bertilsson, co-founder, Fibbl. Last updated 17 September 2026. Short answer: photography is priced
How can footwear and bag brands automate content creation with 3D and AI?
How can footwear and bag brands automate content creation with 3D and AI?
By Johan Bertilsson, co-founder, Fibbl. Last updated 17 September 2026. Footwear and bag brands automate
How can footwear brands use AI image generation without losing brand consistency?
How can footwear brands use AI image generation without losing brand consistency?
Draft. By Johan Bertilsson, co-founder, Fibbl. Target: e-commerce and marketing leads at footwear brands. Keep
Footwear brands using interactive 3D on their product pages: 17 examples and how each one is built
Footwear brands using interactive 3D on their product pages: 17 examples and how each one is built
A hand-picked selection by Johan Bertilsson, co-founder, Fibbl. Last updated: 15 September 2026. I have
5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
5 Best Studios & Services for High-Volume Ecommerce Shoe Photography in 2026
Quick Summary High-volume shoe photography becomes costly and difficult as catalogs grow, with repeated shoots,
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
E-commerce Footwear Product Photography:A Guide to Shooting Shoes at Scale
Quick Summary Ecommerce footwear product photography at scale is not about a nice photo. It
Does 3D Increase Time on Product Pages? What Three Markets of A/B Data Show
Does 3D Increase Time on Product Pages? What Three Markets of A/B Data Show
Quick Summary Ask this question online and every answer says yes, with no test behind
“You don’t start with a 3D scanner.” Inside the pipeline that produces 3D at scale
“You don’t start with a 3D scanner.” Inside the pipeline that produces 3D at scale
Fibbl's Head of Production and CTO on why most in-house 3D projects stall, what a Category Production Manual is, and...
Late Samples Before Launch: How to Still Ship Footwear Packshots
Late Samples Before Launch: How to Still Ship Footwear Packshots
Quick Summary You can still ship packshots when samples land days before launch, as long
Does 3D Increase Conversion Rate? What the Footwear A/B Tests Actually Show
Does 3D Increase Conversion Rate? What the Footwear A/B Tests Actually Show
Search for this question and you will find the same number over and over: 3D
AI Product Photography with Models: The Complete Guide
AI Product Photography with Models: The Complete Guide
Quick Summary AI product photography with models lets e-commerce brands show their products on lifestyle
See all articles
Talk to
the team
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Talk to the team

We'll help you get started and align your strategy with your business goals to ensure you get the most out of our product.

Get a demo Free product scan