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Johan Bertilsson

Johan Bertilsson

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

Articles

AI Product Photography with Models: The Complete Guide
Quick Summary AI product photography with models lets e-commerce brands show their products on lifestyle
AR Shoe Try-On for Ecommerce: Implementation, Performance, and ROI
Quick Summary AR shoe try-on lets shoppers see a shoe on their own foot through
3D Product Visualization in E-commerce: What Brands Need to Know
Quick Summary 3D product visualization lets shoppers rotate, zoom, and inspect a product on screen,
AI Product Photography Trends for Ecommerce in 2026
Quick Summary AI product photography moved from experiment to infrastructure in 2026. Brands now generate
Top 3D Product Rendering & Visualization Companies for DTC and Ecommerce Brands
Quick Summary You already know 3D belongs on your product pages. The hard part is
3D Scanner vs. Photogrammetry for E-commerce Product Content
3D Scanner vs. Photogrammetry for E-commerce Product Content Most 3D journeys in footwear start the
21 Scalable Shoe Photography Ideas for Modern Footwear Brands
Quick Summary Strong shoe photography helps customers evaluate fit, materials, shape, and quality more confidently
How to Use AI for Product Photography: A Guide for E-commerce Brands
Quick Summary AI product photography eliminates many of the delays associated with traditional photoshoots, including
The ultimate business case for footwear brands to transform from 2D to 3D for their entire collection
I have been meeting with hundreds of footwear brands over the last couple of years.
Shopify SEO for Footwear Brands and Retail Companies: 9 Strategies to Drive Sales
Quick Summary Most Shopify footwear stores struggle with thin collection pages, duplicate URLs, and content
How to Increase Conversion Rate for Your E-commerce Footwear Store
Quick summary Most footwear e-commerce stores lose the majority of their visitors not because of
AI in Footwear Industry: How Rising Competition Is Reshaping the Race
Quick Summary The footwear market has reached a critical saturation point, making it increasingly difficult
9 Best Virtual Shoe Fitting Software for WooCommerce Stores (2026 Guide)
Quick Summary Buying shoes online is tricky because customers can’t try them on, which causes
Footwear Packshot Photography Explained: Benefits, Challenges, and Modern Alternatives
Quick Summary Footwear packshot photography is the standard for clean product images. But traditional packshots
How Do Different 3D Visualization Providers for Footwear Compare in Terms of Ease of Integration?
Quick Summary Many footwear brands invest in 3D assets but struggle to get them live
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the team
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
Rickard lönn lindau - chief growth officer
Johan bertilsson - co founder
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