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The dance footwear brand Rumpf is live with 3D

By Johan Bertilsson

Rumpf offers a wide range of high-quality footwear for every dance style. Now, dance fans everywhere can experience their products in 3D when shopping online.

The online shop for dance sport
Established in 1958, Rumpf is a renowned German brand specializing in professional dance shoes and apparel. With over 50 years in the industry, Rumpf offers a diverse range of high-quality products tailored for various dance styles, including Latin, Ballroom, Ballet, Jazz, Aerial, and Pole dancing. Their commitment to exceptional craftsmanship and innovative design ensures that dancers receive stylish, comfortable, and performance-enhancing footwear and clothing. Embracing the motto “We make you dance,” Rumpf continues to support both amateur and professional dancers worldwide with products that seamlessly blend tradition and modernity. Delivering on their promise of modernity they enhanced the online shopping experience with immersive 3D technology.

Integration & Experiences
Rumpf uses the 3D Viewer and Virtual Try-On on their PDPs to enhance product visualization, giving customers a more accurate view of the actual product. Here’s a breakdown of both experiences:

Using a 3D viewer on eCommerce product detail pages (PDPs), like Rumpf does, brings serious benefits for both brands and shoppers. These include enhanced product visualization, increased time on page, higher conversion rates, stronger brand perception, and reduced returns—as shoppers are less likely to be surprised or disappointed.

Virtual Try-on can create memorable customer experiences. Not just on eCommerce touchpoints, but also in social ads, email campaigns, events, and even SMS—extending reach and engagement while creating omnichannel opportunities across multiple business areas.

Explore their full experience on:
https://rumpf.net/en/sammy-dance-shoes-1611-7192.2.71

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl
ABOUT THE AUTHOR

Johan is co-founder of Fibbl, where he leads go-to-market. The team has scanned over 20,000 shoes and bags into interactive 3D, and he works directly with more than 50 footwear and bag brands including GANT, Gola and Samsonite on replacing traditional photography workflows with 3D and AI content production.

Johan Bertilsson
Johan Bertilsson
Co-founder, Fibbl

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